The 5 steps to learn any new sales pitch (the way we do it at X27)


So you’ve just been brought up to use your sales pitch and your sales manager is expecting you to get onboard as quick as possible.

Normally, it takes about 5 or 6 months to onboard a new salesperson to get a real sales pitch and sell consistently, but I’ve been able to onboard our guys in weeks instead of months.

 

So in this blog post, I’m going to break down the 5 steps to learn any new sales pitch, the way we do it at X27. Implement these sales pitch examples and you and your team will be able to onboard faster, meaning you’ll get quicker sales.

So here we go:

5 Quick steps to learn any sales pitch:

1.      Find the best salesperson you know that sells a similar service

This could be somebody at your company or maybe it’s another of your competitors; find and connect with them however you can: cold emailing, etc.

I’ve done this twice: one was the best salesman at Dom & Tom and the other one was the founder of Inspired Beats, who was actually the best salesman in the company.

Once you found this person, you can take the second step:

2.      Sit on a sales call and record it 

Either use your phone or if he/she is nice enough to let you do video, you can do that; record them and let them do the talking.

After you’re done:

3.      Transcribe the recordings 

Write down everything that the salesperson is saying; just type it on your computer.

4.      Memorize the sales pitch 

Read it over and over again, until you have it down. What I always do is take the transcript and say it over and over again out loud, until the words become mine.

Do it until the words become yours and you’ll have the phrases that he uses and the way that he/she sells.

5.      Do as many calls as possible 

After you know the content, everything’s going to start becoming your own; you’ll start including jokes and making them yours, and since you had that baseline, you’re going to end up in a much better spot that somebody who is learning from scratch.

Do you need MORE information about sales techniques? Check the following article:

How to write a pitch: 3 tips for cold emailing in a competitive industry