How to Use Growth Hacking to Approach Sustainable Customer and Revenue Growth? w/ Sean Ellis


sean-ellis-interview

Sean Ellis is CEO and founder of GrowthHackers.com, the number one online community built for growth hackers. He coined the term “growth hacking” in 2010, after using it to ignite growth for Dropbox, Eventbrite, LogMeIn and Lookout – each now worth billions of dollars.

Sean also founded and sold customer insights company Qualaroo, growing it to millions of dollars in recurring revenue with customers such as Uber, Starbucks and Amazon.

Sean coauthored the book Hacking Growth. He regularly speaks to startups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch.

In this episode you’ll learn:

  • [01:05] What is growth hacking?
  • [02:10] Why did Sean write the book Hacking Growth?
  • [03:13] How does growth hacking differ from Lean Startup and similar models?
  • [05:35] Can growth hacking work for services businesses?
  • [06:15] How did Sean’s career evolve through the years?
  • [09:30] How did Sean found GrowthHackers?
  • [11:52] What made Sean focus on a different business?
  • [14:27] What are the main sources of revenue for GrowthHackers?
  • [16:02] How does acquiring a conference look like?
  • [19:19] How to approach selling software?
  • [22:00] What are some of the things startups and Fortune 100 companies are struggling with the most?
  • [24:10] Are bigger companies hiring consultants to solve their problems?
  • [25:06] Is NPS (Net Promoter Score) the best metric to focus on?
  • [26:50] How to calculate value per customer?

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