How to raise your prices at least 4 to 5 times what you’re charging right now


In this blog post, I’m going to convince you about why do you need to raise your prices at least 4 to 5 times off what you’re charging right now.

How to raise your prices tonight:

While talking to a lot of agency founders, I realized there’s a bunch of different buckets when it comes to pricing.

Founders on the low end will charge about 25$ an hour, and some of the biggest agencies charge 300$ an hour, making a huge difference in-between.

Honestly, there’s not much difference between charging $75/hour and $150/hour if we talk about what it takes to close the deal.

Therefore, if the above is true, there’s no reason for a 75$ agency to exist.

If you’re charging that amount an hour for your development services, you’re already in the mid-tier, so you might as well charge 250$ now.

Let’s say you’re charging $25/hour and you’re down at the very bottom tier. There’s not much difference between you and a 75$ dev seller.

So why not pitch the next project at that price?

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So go out! and instead of charging 25$ an hour, pitch the next guy (whoever it is) at 75$ and keep doing that.

It’s okay to have your close rate two-thirds lower, because if you’re 3 times your price you’ll still make the same amount of money, and since industry’s average close rate is about 25%, you won’t lose any money, you’ll make more.

That’s your homework assignment for today.

The next inbound lead you get, you’re not charging 25$ an hour, you’re charging 75$, and for the next, you’ll charge 125$, etc. This way you’re trading up to the chain.

More questions? Feel free to post them in the comments, I’ll be answering them the best I can.

Thank you, and see you next time!

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