How to Use Lean B2B Methodology to Create a Service Businesses Want? w/ Etienne Garbugli


Étienne Garbugli works at the intersection of Tech, Product Design and Marketing. He’s a two-time Startup Founder (Flagback and HireVoice), a four-time entrepreneur and a UX research expert.

He published the book Lean B2B: Build Products Businesses Want. The Lean B2B methodology helped thousands of entrepreneurs and innovators around the world create sustainable innovation.

In this episode you’ll learn:

  • [01:54] How to package what you do in a consulting service?
  • [02:38] Questions to ask to find out what drives the most value?
  • [03:25] How to come up with pricing for consulting services?
  • [05:04] Issues founders are running into?
  • [06:00] First step to finding out what worked in the past?
  • [07:10] How to get the founders psychologically to pivot?
  • [08:50] How to deal with politics when consulting with a startup?
  • [11:25] How to build a recurring revenue model into a consulting business?
  • [12:30] Tactic that Etienne ends up implementing with each client?

Links mentioned:

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