Something that happens a lot is that after you’ve sent an email, and the client replies positively to it, they don’t actually finish booking a meeting with you. I’ve had this happened with a client who after the initial contact, responded after 20 days!
In today’s post, I want to go over a couple of things you need to actually set a meeting and show you how you can implement that so you can increase your meeting book-rate, on your cold emails.
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So the only 2 things you need to get a meeting with someone are a goal for the actual meeting and a specific time set.
In my cold email (which you can see in the video) I let my goal be known in one of the last paragraphs. It says:
If you’re ready to start getting more clients, just get in touch with me directly and I’ll set up a quick call.
In the email I’ve talked about the services that we offer at Experiment27, and he got back, wanting to talk.
So the goal for the meeting is set, so let’s talk about getting that time in their actual calendars.
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In the video you can see the back and forth between me and the client. After I pointed out some areas in which we were able to help and made some propositions he still wasn’t responding or booking the meeting.
I’ve found out again and again is that when you keep sending your calendar link (as I did), and they’re not booking with you, all you have to do is suggest a specific time; I did this and he got back, even suggesting a different time from those I proposed.
It’s simple enough! Go into your email, and if there’s anybody in your cold email chain that have gone cold after you’ve sent the calendar link, suggest them a specific time to them and you’ll see that it works!
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