Reaching out for partnerships is huge for driving new business to your agency. Partners
are anyone that has a service offering similar or even the same as yours but higher-
priced, reaching out to those guys and getting them to send business your way.
In the next example, Sean Foo is the one reaching out. He’s running a copywriting
agency called SpeechSilver. What he’s doing is reaching out to other agencies that sell
web design and marketing services, offering his copywriting as an add-on:
Off the bat he told me that he gets a 67% open rate on this and about a 14% response rate, so any improvement here is going to help.
In the video, I go through very specific steps on how to improve and what to write on the partnership email, so I strongly recommend watching it.
Basically it all boils down to make it about them, by being observant and offering praise on specific aspects of whatever you’re talking about. Also, you should write tidy and neat sentences that can easily give all the information that is important, so they can go through the email quickly and know all they need to know.
You can use the modified email shown in the video as a general outline for your own partnership email. To summarize it:
First two sentences are all about them
Then, you have your one sentence pitch
After that you have your case study or your call out to their specific competitors or projects that they would know.
To finish you write the call to action, and if you want you can have a P.S. line
And that’s all you need! Be sure to check out the video
You might like these posts too. Check them out!