Scaling an Agency: WebProfits' Growth Focused Strategy w/ Sujan Patel

Sujan Patel is the co-founder of Web Profits, a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 13 years of internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies.

In this episode you'll learn:

  • [01:04] What is WebProfits' area of expertise?
  • [02:09] Why is Sujan's focus on post acquisition marketing?
  • [03:04] How to approach agency marketing?
  • [04:58] How to attract the right type of customers?
  • [08:58] Differences between B2B and B2C content marketing? 
  • [12:36] How to test content marketing ideas?
  • [15:50] Why is Sujan actually running an agency?
  • [21:17] How to separate the personal brand from your business? 
  • [24:32] Systems for training new employees

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