In terms of sales, what are the three most important things to know about psychology? - Alex Berman

Here are 3 things to know about your customers when selling SaaS B2B.
In terms of sales, what are the three most important things to know about psychology?

1. People want to be sold to - they want to buy as quick as possible
When I was buying SEO I wanted to choose quick

2. Customers are highly educated - you just have to repeat things they read
Selling mobile apps by quoting lean startup

3. You can sell on impulse and the customer will be happy with the purchase later
Don’t wait around for customers to buy someday - hard sell them on the phone, and once you guys are working together - assuming the product is good - they’ll be happy anyway.. and you’ll have the sale

Here's a slide share of these:
http://www.slideshare.net/AlexBerman/...