Learn the Human Approach to B2B Selling w/ Brian Burns

Selling plays a crucial part in your agency's growth. And selling isn't always easy. Getting rejected and shut down isn't always easy. But what if you changed your approach? In this episode you have an opportunity to learn from Brian Burns on how not to sell like a robot, but a human being. You may not need a sales script after this episode.

After spending 20 plus years selling enterprise software for 12 VC backed start-ups, Brian now focuses on helping a handful of companies. Basing his approach on an exhaustive study of hundreds of eight, seven and six figure deals across several industries and geographies he works with leadership teams to help create and dominate market segments. He is also the host of The B2B Revenue Leadership Show, The Brutal Truth About Sales & Selling podcast and Sales Questions podcast.

In this episode you'll learn...

  • how to motivate a junior sales guy
  • what is the key to selling
  • how not appear as a robot
  • what goes into a human sales person
  • how to sell B2B like a human
  • why it's not all about the script
  • how to show them they are the main interest
  • tactical ways to create a connection
  • what days are over
  • how to create content as a salesman

Reach Brian here:

If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.

Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!