How do you pick a lead generation channel?

Should you use SEO to grow? Social media? Cold email? Webinars? In this video, we run through a simple framework you can use to pick marketing channels.

Traction audiobook: http://www.audible.com/pd/Business/Tr...
How we send cold emails: https://www.youtube.com/watch?v=1ixND...
Brian Dean/Backlinko: http://backlinko.com/
Support this channel: https://www.patreon.com/alexberman

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