How do you define a qualified lead? - Alex Berman

How do you define a qualified lead?

1. Identify who they are at a high level
Company size, industry, etc

2. Qualify further by looking for buying signals
Published info online that would make them a good candidate for you
One you have those 2 things, send then a well crafted email - or just any email, and you should have the hooked.
These people are ready to buy and in need of your service

Slideshare: http://www.slideshare.net/AlexBerman/...