Today I want to talk about Behance, which is another directory similar to Dribbble that designers hang out on and your leads too. It’s a place where if you post your designs and rank highly, you will get a ton of qualified leads.
Thanks to the research our team did, I want to run through a checklist for Behance posting, promotion and some popular post archetypes on the site, including some hashtags to use.
The video and this post are supposed to be the ultimate guide to Behance posting. After reading this or watching the video, you’ll be able to go out and dominate this platform.
This is going to be great for your leads. Let’s start with:
Checklist for Behance posting
1. Post only high quality designs (with at least 3 screens per post)
Here are some posts that have been very popular on Behance that fit this description; starting with the one for PokemonGo where you can scroll through and see how they told the entire story laid out there.
Another interesting one is here where they first show the wireframe and then the final design. Be sure to check out both examples.
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You’ll see that in the examples above, they at least have 3 screens per post.
2. Always post at least one in-progress shot
Some of the posts only show the final product. What I’ve see that works best is to show everything from the sketch all the way to that final product. Let’s go to the third point:
3. Have an eye-catching thumbnail
People scrolling through Behance are looking mainly ate the thumbnails based on categories, so if you have an eye-catching thumbnail, they are going to click and engage with the post.
4. Use 5 to7 hashtags on each post
This will make sure that you get a little bit more visibility, which is always nice.
Checklist for Behance promotion
1. Comment regularly (10+ times per day) on top viewed posts
What is ok on Behance that is not in other social networks is that if you go to the comment section, a lot of people linking back to their profiles.
I recommend doing that 10 times a day, going to somebody’s Behance post, looking it over, putting in some insightful or thoughtful comment and then asking them to check out you profile. It really is a great way to generate traffic to your profile.
2. Follow everyone you comment on
Similar to Twitter in the early days, if you follow a bunch of people, there’s a good chance most of the will follow you back. Then you can just unfollow them later if you want; ratio doesn’t seem to matter too much on Behance, so feel free to follow people as much as you want.
3. Post your designs on Reddit
Look for the design sub-reddits and post there! Make sure to check the rules before posting.
I know there are other sites where you can post your designs as well, and private Facebook and LinkedIn groups exist, but I’ve seen the best results from Reddit.
4. Email your post to 5 design blogs
You know your design blogs in your niche. Whatever you designers are reading at your agency, you want to try to get your designs on those blogs; otherwise google “top design blogs” to pull some up that way.
What to post: the most popular post archetypes on Behance
You can use the following as a template for your own posting on Behance:
1. Redesign a popular app on spec
I’ve seen thesea ton of times on Behance and if you have expert bandwidth for your design team, this is what you should have them do. Find a company or an app that everybody knows and have your design team do a redesign of it. That is going to do really well and it might actually gain the attention of the client that you’re redesigning, bringing you some business directly
You can use the following tags on this type of post: app, ui, ux, mobile and then the branded hashtags; so if you redesigned PokemonGo you can use pokemon, Pikachu, etc.
2. Round-up post
This is good if you have a bunch of miscellaneous artwork, like logos or other designs for websites that never got made. You can bundle them and present it like you want. It might be “50 Creative Logos” or “12 websites designs that clients didn’t like”. The tags you can use on that one are: logo, logotype, sign, identity, branding, brand, creative, designer.
3. Porting every screen of a finished product
When your product is done, you get permission from the client and literally post very single screen of the app. It could be 20-30 screens so the community can see the whole body of work.
The tags you can use are: website, design, branding, ui, ux, logo, color, colour, digital, app design, app icon, icon, mobile, iOS, app, social.
Alright this was everything for Behance! Feel free to use this as a reference if you think it adds value to your work!
See you next time.
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