3 Branding Lessons from the Guy Who Built Caesars Palace

Caesar’s Palace in Las Vegas is known for it’s world famous boxing ring and as the setting of the movie the Hangover, but it was also the first themed hotel in las vegas. Caesar’s started a trend of themed hotels that lasted over 30 years.

In this video I go through how the hotel was founded, and get into the mind of Jay Sarno - the entrepreneur who built the hotel that forever changed the way tourists interact with las vegas. Along the way we’ll go over a few tips you can use to improve your own product or service.

SUBSCRIBE for more videos like this: http://youtube.com/alxberman?sub_conf...

Jumpin Boogie Woogie by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/...)
Artist: http://audionautix.com/