How to Use the Concepts of Lean Canvas and Running Lean to Build & Grow Your Agency? w/ Ash Maurya


Ash MauryaAsh Maurya is the author of Running Lean and the creator of the one-page business modelling tool Lean Canvas. His posts and advice have been featured in Inc., Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, and Capital Factory. He serves on the advisory board of a number of startups and has consulted many new and established companies.

 

In this episode you’ll learn:

  • [01:20] How to apply the Lean Canvas to a service company?
  • [03:00] How to scale the Lean Canvas model?
  • [04:48] How did Ash’s career evolve?
  • [07:00] Ash’s process for coming up with new content ideas?
  • [10:30] Business model of Ash’s new company
  • [13:30] How does Ash approach building a new company?
  • [15:14] How do the agencies use Lean Canvas?
  • [17:15] Biggest issues people run into when implementing the Lean method?
  • [24:40] Why is Lean Stack bootstrapped and not funded?
  • [26:30] What are the next projects Ash has in sight?
  • [28:00] Why everything in business comes down to psychology?
  • [29:00] “Startups die because they fail to find enough customers to talk to, but you guys are going to die because you are going to stop talking to your customers!”

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